Brand Incubation Focused on Founders of Color

Sephora Accelerate is a brand incubation program dedicated to building a community of innovative, inspirational brand founders in beauty. With a focus on founders who are people of color, in line with our commitment to the 15 Percent Pledge, our goal is to promote and partner with brands in the beauty industry that are representative of the colors, races, and ethnicities that make up the Americas.


Founders will embark on a six-month journey where they’ll gain the necessary skills to build and sustain a successful business through consistent, cohesive, and ongoing support backed by digital and in-person resources with content and curriculum directly correlated to helping founders launch with a beauty retailer.


In addition, brands will have the unique experience of building a heart-and-soul connection to our community and its ecosystem, as well as the opportunity of a lifetime—launching with Sephora, the world’s largest beauty retailer.

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Thank you for your interest – Applications for Sephora Accelerate 2022 are now closed.

2022 Founders

Basma Hameed

BASMA Beauty


Parisa Durrani

BASMA Beauty


Krys Lunardo


Founder & CEO

Selah Lemon

House of Foster


Madhu Punjabi

Lion Pose

Co-Founder & CEO

Nisha Phatak

Lion Pose

Co-Founder & COO

Sravya Adusumilli

Mango People


Kiku Chaudhuri



Rimah Husain


Founder & CEO

Carolina Contreras

Miss Rizos

Founder & CEO

Scarlett Rocourt

Wonder Curl


Fara Homidi

Fara Homidi

Founder & CEO

Program Partners

Akash Mehta

Fable & Mane

CEO & Founder

Alicia Sontag

Prelude Growth Partners


Alisa Williams

VMG Partners


Alisa Won

Sideman & Bancroft LLP


Amy Liu


Founder and CEO

Aurora James

Brother Vellies & Fifteen Percent Pledge

Founder and Creative Director

Christopher Skinner

School House


Danessa Myricks

Danessa Myricks Beauty

President & CEO

Dianna Ruth

Milk Makeup


Divya Gugnani

Wander Beauty

Co-Founder and CEO

Hadley Mullin

TSG Consumer

Senior Managing Director

Heela Yang

Sol De Janeiro 

Founder & CEO

Janet Gurwitch

Advent International

Operating Partner

Josh McDowell

Main Post Partners


Julie Shown Gustafson


VP Product Development

Julian Addo

Adwoa Beauty

Founder and CEO

Lilli Gordon

First Aid Beauty


Maeva Heim

Bread Beauty Supply

Founder and CEO

Mazdack Rassi

Milk Makeup

Co-founder and Creative Director

Mita Mallick

Equity and Impact Carta 

Head of Inclusion

Mark Ritson

Market Week Mini MBA

Marketing Professor

Sarah Lee & Christine Chang

Glow Recipe

Co-Founders & CEOs

Vicki Tsai


Founder and CEO

Accelerate Alumni

About the Program

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