Brand Incubation Focused on Founders of Color

For the past five years, Sephora Accelerate has been dedicated to building a community of innovative, inspirational founders in beauty. This year we are focused on incubating founders who are people of color. In line with our 15% pledge, and to ensure there are brands representative of the colors, races, and ethnicities that make up America, our commitment this year will be to help bring these brands along. Founders will embark on a six-month journey inclusive of an intensive boot camp where they’ll gain the necessary skills to create a successful business.

The goal of the Accelerate program is to provide consistent, cohesive, and ongoing support backed by digital and in-person resources. Content and curriculum provided is directly correlated to helping founders succeed at Sephora. In addition, brands will have the unique experience of building a heart-and-soul connection to our community and its ecosystem, as well as the opportunity of a lifetime—launching with Sephora, the world’s largest beauty retailer.

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Thank you for your interest – Applications for Sephora Accelerate 2022 are now closed.

2022 Founders

Basma Hameed

BASMA Beauty

Co-Founder

Parisa Durrani

BASMA Beauty

Co-Founder

Krys Lunardo

Sistine

Founder & CEO

Selah Lemon

House of Foster

CEO

Madhu Punjabi

Lion Pose

Co-Founder & CEO

Nisha Phatak

Lion Pose

Co-Founder & COO

Sravya Adusumilli

Mango People

CEO

Kiku Chaudhuri

SHAZ & KIKS

Co-Founder

Rimah Husain

kempt

Founder & CEO

Carolina Contreras

Miss Rizos

Founder & CEO

Scarlett Rocourt

Wonder Curl

CEO

Fara Homidi

Fara Homidi

Founder & CEO

Program Partners

Akash Mehta

Fable & Mane

CEO & Founder

Alicia Sontag

Prelude Growth Partners

Partner

Alisa Williams

VMG Partners

Partner

Alisa Won

Sideman & Bancroft LLP

Partner

Amy Liu

Tower28

Founder and CEO

Aurora James

Brother Vellies & Fifteen Percent Pledge

Founder and Creative Director

Christopher Skinner

School House

Founder

Danessa Myricks

Danessa Myricks Beauty

President & CEO

Dianna Ruth

Milk Makeup

COO/Co-Founder

Divya Gugnani

Wander Beauty

Co-Founder and CEO

Hadley Mullin

TSG Consumer

Senior Managing Director

Heela Yang

Sol De Janeiro 

Founder & CEO

Janet Gurwitch

Advent International

Operating Partner

Josh McDowell

Main Post Partners

Partner

Julie Shown Gustafson

Kosas 

VP Product Development

Julian Addo

Adwoa Beauty

Founder and CEO

Lilli Gordon

First Aid Beauty

Founder

Maeva Heim

Bread Beauty Supply

Founder and CEO

Mazdack Rassi

Milk Makeup

Co-founder and Creative Director

Mita Mallick

Equity and Impact Carta 

Head of Inclusion

Mark Ritson

Market Week Mini MBA

Marketing Professor

Sarah Lee & Christine Chang

Glow Recipe

Co-Founders & CEOs

Vicki Tsai

Tatcha

Founder and CEO

Accelerate Alumni

FAQ’s

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For any questions please contact us at SAsupport@sephora.com