Brand Incubation Focused on Founders of Color

Sephora Accelerate is a brand incubation program dedicated to building a community of innovative, inspirational brand founders in beauty. With a focus on founders who are people of color, in line with our commitment to the 15 Percent Pledge, our goal is to ensure there are brands in the beauty industry representative of the colors, races, and ethnicities that make up the Americas.

Founders will embark on a six-month journey where they’ll gain the necessary skills to build and sustain a successful business through consistent, cohesive, and ongoing support backed by digital and in-person resources with content and curriculum directly correlated to helping founders succeed at Sephora.

In addition, brands will have the unique experience of building a heart-and-soul connection to our community and its ecosystem, as well as the opportunity of a lifetime—launching with Sephora, the world’s largest beauty retailer.

Apply Now

Applications for Sephora Accelerate 2023 are now open through September 26th

About the Program

  •  
    What do I need to apply?
    • Eligibility requirements: Applicants must lead a North America-incorporated beauty brand company, be founded or co-founded by a person who is at least 18 years old and must be an early-stage brand not yet widely distributed.

      If selected, you must be able to attend the program in its entirety (6 months; January-June)

      Application: In the application you’ll be asked to respond to questions around eligibility, tell us more about your brand, record and submit a short video, and be prepared to share product samples if asked.

  •  
    What does the selection process look like?
      • There are a variety of criteria our team uses to make the final selection including, but not limited to:

        1. Vision: Do you have the passion needed to make your business successful?

        2. Innovation: What is differentiated about your brand or product? What can you offer clients that they currently cannot find elsewhere?

        3. Product: Do you have a working prototype that has been iterated on at least once to incorporate user feedback? (I.e., product sample, goop.) and/or have proven interest in your product (i.e., sales, customers, etc.)

      • Brands will be notified via email whether they’ve been selected or not.

  •  
    What can a participant expect to get out of the program?
    • As an Accelerate brand, you’ll learn directly from industry experts, beauty brand founders, Sephora leaders and gain access to a host of resources to optimize your retail readiness and boost your brand.

2022 Founders

Basma Hameed

BASMA Beauty

Co-Founder

Parisa Durrani

BASMA Beauty

Co-Founder

Krys Lunardo

Sistine

Founder & CEO

Selah Lemon

House of Foster

CEO

Madhu Punjabi

Lion Pose

Co-Founder & CEO

Nisha Phatak

Lion Pose

Co-Founder & COO

Sravya Adusumilli

Mango People

CEO

Kiku Chaudhuri

SHAZ & KIKS

Co-Founder

Rimah Husain

kempt

Founder & CEO

Carolina Contreras

Miss Rizos

Founder & CEO

Scarlett Rocourt

Wonder Curl

CEO

Fara Homidi

Fara Homidi

Founder & CEO

Program Partners

Akash Mehta

Fable & Mane

CEO & Founder

Alicia Sontag

Prelude Growth Partners

Partner

Alisa Williams

VMG Partners

Partner

Alisa Won

Sideman & Bancroft LLP

Partner

Amy Liu

Tower28

Founder and CEO

Aurora James

Brother Vellies & Fifteen Percent Pledge

Founder and Creative Director

Christopher Skinner

School House

Founder

Danessa Myricks

Danessa Myricks Beauty

President & CEO

Dianna Ruth

Milk Makeup

COO/Co-Founder

Divya Gugnani

Wander Beauty

Co-Founder and CEO

Hadley Mullin

TSG Consumer

Senior Managing Director

Heela Yang

Sol De Janeiro 

Founder & CEO

Janet Gurwitch

Advent International

Operating Partner

Julian Addo

Adwoa Beauty

Founder and CEO

Julie Shown Gustafson

Kosas 

VP Product Development

Lilli Gordon

First Aid Beauty

Founder

Maeva Heim

Bread Beauty Supply

Founder and CEO

Mark Ritson

Market Week Mini MBA

Marketing Professor

Mazdack Rassi

Milk Makeup

Co-founder and Creative Director

Mita Mallick

Equity and Impact Carta 

Head of Inclusion

Nancy Twine

Briogeo

Founder and CEO

Sarah Lee & Christine Chang

Glow Recipe

Co-Founders & CEOs

Vicky Tsai

Tatcha

Founder and CEO

Accelerate Alumni