Brand Incubation Focused on Founders of Color

For the past five years, Sephora Accelerate has been dedicated to building a community of innovative, inspirational founders in beauty. This year we are focused on incubating founders who are people of color. In line with our 15% pledge, and to ensure there are brands representative of the colors, races, and ethnicities that make up America, our commitment this year will be to help bring these brands along. Founders will embark on a six-month journey inclusive of an intensive boot camp where they’ll gain the necessary skills to create a successful business and eventual launch at Sephora, the world’s largest beauty retailer.

The goal of the Accelerate program is to provide consistent, cohesive, and ongoing support backed by digital and in-person resources. Content and curriculum provided is directly correlated to helping founders succeed at Sephora. In addition, brands will have the unique experience of building a heart-and-soul connection to our community and its ecosystem, as well as the opportunity of a lifetime—launching with Sephora.

Apply Now

Thank you for your interest!
Applications for Sephora Accelerate 2021 are now closed.


The program kick-starts with a hands-on learning experience devoted to working on your business. Receive help structuring your business model and boost your branding, marketing, and growth plan to help ensure successful launch at Sephora.


Tackle business challenges and grow through one-on-one, personalized mentoring from beauty industry and Sephora leaders.

Grants and funding

You will receive a monetary grant and may be eligible for additional funding.

Pitch Day

Present your company to industry experts, investors, and senior-level Sephora leaders on Pitch Day.

October 15, 2020

Application deadline

October 15, 2020

Application deadline,

December 15, 2020

Finalists notified

December 15, 2020

Finalists notified,

Program runs January through June 2021

Program runs January through June 2021,

Company Alumni


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